- Star image - large photo of the artist that covers the majority of the advert
- Dark, dull colours - grunge, indie look
- Artist's name as a main feature
- Review's along the bottom from newspapers or magazines
- 'The No.1 Album'
- First release; 'No 1. Single' etc.
- Website url
- Social Media
- Q Code
- 'Out Now'
- Release date
- Record company
- Clear link between album and the music video in terms of aesthetic
- Bonus tracks/ extra DVD
- Slogan/tagline
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