Audience Questionnaire

The audiences' opinion is one of the most important factors in creating a successful product, therefore I created a Questionnaire, a quick and simple way of obtaining reliable audience feedback.

This was the age range of the participators, as you can see most who took the questionnaire were teenagers aged 13 to 17, with some in the 18-44 age range This however correlates with our target audience. 

The audience was also 100% female, therefore I am hoping to gain more males to take the Questionnaire so that the data is more reliable

The genre that most people listened to was Pop, and the second being Indie. Our song is from the Indie Pop genre so we know that our song is appealing to the majority of people.

People also tended to listen to music videos more then once a day which means that the participants of the Questionnaire are reliable sources as they are viewing music videos daily. 

As expected, most people view videos on youtube. This was helpful as we now know in all our music video research that youtube is somewhere where we can view music videos that are consumed by the majority.

The majority of people also preferred Narrative-based videos which again goes with our music video plan as ours in mainly Narrative.

Finally, lip syncing seemed to be deemed as the most important aspect of a music video which was surprising, but helpful to know that lip syncing is something the audience prefer. The setting was also deemed as important so we know when choosing our setting to bare in mind that it is something viewers are particular about. 

Overall the audience Questionnaire was extremely helpful, as we can understand now what most viewers look for in a music video and what we need to bare in mind when creating ours.

Audience Research

Stuart Hall - Audience Positioning from reigatemedia

Music Video Testing

We used our photography room in school and began to film some footage for our music video. We are so pleased with how the shots came out, and we are now experimenting with different filters and effects we can use as well as changing the how fast the clip runs.

Indie Pop Record Labels

The song we chose for our music video falls under the indie pop genre, here are some record labels that fall under the indie genre:

 1. XL
XL recordings is a subsidiary label from Beggars Banquet, and tend to manage artists that release dance, rave, techno, and drum and bass music. Some recognisable artists are:

• Adele
• Radiohead
• M.I.A
• Bobby Womack
• The XX

  2. DOMINO RECORDS

Domino records derived from the UK, and took on already signed US artists to expand their UK audiences. The label deal with mainly indie and rock artists. Some recognisable artists are:

• Arctic Monkeys
• Franz Ferdinand
• Twin sister
• Real Estate
• Dirty Projectors

  

3. 4AD

Another subsidiary of Beggars Banquet, 4AD are known for creating stunning visual identities for artists by working with well renowned graphic designers such as Vaughn Oliver. Some recognisable artists are:

• The Pixies
• The National
• Ariel Pink
• Atlas Sound
• Twin Shadows
• Grime

Inspirational Locations

As part of our music video is set outside, we are thinking of visting a nearby estate to view their fields and woods as a potential location for our music video.

 

 

This particular location allows us many options for shooting. We are thinking of having some bike riding scenes, this location has paths through the woods and paths down slopes that may be useful to film. The lake and manor house may also be an option when looking at potential locations for our scenes featuring the protagonist and her romantic partner.

 

Another location we are debating over is our hospital scene. This scene will be difficult to find a location for, as we may not have a lot of scenery available that could indicate a hospital. We are thinking of filming the scene in our drama studio at school, where there are black out curtains and we could instead suggest the hospital scene through use of props such as stethoscopes and syringes.