Digipak Analysis - P!nk "The Truth About Love"

P!nk is an American singer, songwriter, dancer and actress. This is the front cover of her digipak for her sixth studio album 'The Truth about Love' (2012). P!nk falls under the Pop, Rock, and R'n'B genre. The album conforms to the pop rock genre, with faded, grungy colouring (discoloured paper and unnatural colours in the photo)  and a stylised photo of the artist in dark, alternative clothing.

• The artist's name is the biggest font on the front cover, followed by the name of the album. This is arguably the most important information when creating a digipak as this is the brand name for the artist as well as the album name, which is what creators want the audience to take in the most. 
• The font's used are not the same which is rare, as often designers want to maintain a certain visual style. However, i prefer using more then one font, I think it varies the image more instead of the font all still being the same and the visuals becoming too plain. The font's still tie in with each other, as a coloured shadow has been added to each so they still look similar.
• The image of the Artist is the main focus of the digipak, this is an important marketing technique as often it is important for the audience to be able to recognise their artist.
• The colour palette of the digipak is almost fluorescent, yet it still maintains a grunge theme as the background is faded and worn. 

In this particular digipak the designer has chosen to have another photo of the artist, again to promote the artist's image. The album name is the only thing that is written on the inside, which I am a fan of as I think the insides of digipak's should be quite simple. The colours directly contrast those from the front cover and the back cover, and the designer has used block red and black whereas the colours are a lot lighter and brighter on the front and back covers. 

The image on the back cover is very similar to that on the front, the artist's stance is almost the same except her head is turned a different way and she is doing a different hand gesture. This however allows the digipak to maintain a style and a colour palette, as the front and back covers are almost identical, barring the text. The song list has been placed on the right of the image, so that the artist is the main focus. I also like this style, I think it's important to have multiple images of the artist on the digipak to make their brand memorable