Dyer's theory suggest that artists are changed and 'manufactured' almost so that record companies can make the most financial profit out of their artists. His theory is split into two sections.
1. Audiences and Institutions
Stars are made for money purposes only, their job is to make money from their audiences. This means that there is heavy focus on branding, good marketing techniques means more profit for record labels. The stars are modelled and changed for their target audiences.
2. Hegemony
The idea that audiences like an artist because they are manufactured to have features/aspects that their target audience can relate to. Some fans attempt to replicate the artist in their style, or way of life. Fans begin to address themselves as a group, such as Lady Gaga's 'Little Monsters'. Stars begin to promote certain ideologies that audiences tend to follow.
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